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July 2, 2009 |
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Gold's Gym Can't Look At Your Nasty Cankles
Source: Adfreak
URL:
http://feedproxy.google.com/~r/Adfreak/~3/xIKbiE-DJlk/golds-gym-cant-look-at-your-nasty-cankles.html
Gold's Gym and McKinney are making war on 'cankles,' a slang term for how an overweight person's calves don't narrow at the ankle. Gold's is ramping up efforts to warn consumers about this aesthetic affliction (which is, ironically enough, outpacing 'muff in tops' and 'saddlebags' as the No. 1 bathing-suit killer in America) with direct mail and a Web site, Say No to Cankles , where there's a contest in which people vote on who has the best legs in Hollywood. While the fitness chain considers this a fun, l...
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