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November 3, 2009 |
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Axe Has Street Musicians Singing Its Praises
Source: Adfreak
URL:
http://feedproxy.google.com/~r/Adfreak/~3/BwD2jBOBeoU/axe-gets-street-musicians-to-sing-its-praises.html
Axe sought out 20 street musicians and bands by way of MySpace and Craigslist and offered them $1,000 each to put out 'Axe Instinct' signs and deodorant samples and sing ' Look Good in Leather ' a couple of times a day. The New York Times has the scoop on a Penn Station musician named Luke Ryan , above, who's part of the program. It's kind of a bittersweet tale, as Ryan, who seems like a good guy, used to swear he'd never sell out like this. But from Axe's point of view, if you've got your ad in Penn Stat...
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