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March 11, 2010 |
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37 Signals Uses Basecamp To Promote Rework Book
Source: PR Communications
URL:
http://pr.typepad.com/pr_communications/2010/03/37-signals-uses-basecamp-to-promote-rework-book.html
Just saw an example of great cross selling. While in Basecamp Collaboration software I saw the following notice about 37 Signals new book: A special offer for Basecamp customers on our new book, rework rework , the new business book from 37signals (the pe ople who bring you Basecamp), just hit stores this Tuesday. Today we announce a special offer for Basecamp customers who buy multiple copies of rework. Buy 3 or more and you'll get a $10 credit to your Basecamp account. Buy 10 or more and you'll get a $50...
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