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March 18, 2010 |
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Finding Your Social Voice
Source: Strategic Public Relations
URL:
http://prblog.typepad.com/strategic_public_relation/2010/03/finding-your-social-voice.html
Sharing, friending, commenting, checking in, retweetingthe level of participation social media platforms have ushered into the business world have delivered opportunity as well as issues. Consider the average marketing planning cycle. Many marketers organ ize around an annual plan with campaign strategies that have specific start and end dates. But you cant flip Twitter and Facebook on the day a campaign begins, expect results and then flip them back off at the end of the campaign. Social media is a commit...
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