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March 18, 2010 |
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All The PR That's Fit To Print
Source: Corporate Engagement
URL:
http://trevorcook.typepad.com/weblog/2010/03/all-the-pr-thats-fit-to-print.html
Hard questions, because this is what came out in the wash: after analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with (only) 42% PR-driven stories for that week. Many journalists and editors were defensive when th...
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