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September 9, 2010 |
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Loyalty
Source: Seth's Blog
URL:
http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/ML8GubzQEZI/loyalty.html
Loyalty is what we call it when someone refuses a momentarily better option. If your offering is always better, you don't have loyal customers, you have smart ones. Don't brag about how loyal your customers are when you're the cheapest or you have clearly dominated some key element of what the market demands. That's not loyalty. That's something else. Loyal customers understand that there's almost always something better out there, but they're not so interested in looking. Loyalty can be rewarded, but loy...
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